Write to the readerīecause no one cares about what you (or I) do.
Practice on your kid, mom, or any outsider to tell your important and useful message. They’ll stop and leave, versus stay and scroll.ĭo the work. Better to do the heavy lifting for the reader. Terms and jargon say little, while making you and your biz appear as a commodity. Statistically speaking, probably you, too. Some of the most over-used, under-effective statements of all time.Ĭompanies and their writers hide behind these terms every day, all across the web. And to ditch the jargon and terms that eyeballs just gloss over.Īnd my absolute non-favorite, “Transform your business…”. Punch the so-called “writer’s block” right in the gut. Every time, something useful appears before my writing-eyes-and-brain. Whenever, I’m ‘stuck’, for any kind of writing… I just type. but push stuff that’s in your head onto the page, then mnake your 4 or 5 or 6 or 7 edits…. Editing comes later, but don’t mix the two. This is a brain excercise, not a make-it-look-just-right process. do this for an articel, tech-doc, and kind of writing thingie. forget about sentence structure, spelling, punctuation… just keep your fingers moving and p[ower through any blockages. just keep your fingers typing, looking at the keyboard not the screen, so your brain engages. if you wanna balst past it just write out anything in your head, without leaving teh keybord. You’ll be amazed at how clear you’ll write, and how you’ll zero-in on your voice. Suggestion: let loose, try some (or all) of these, and repeat them for a few of your posts. With a little gusto in your writing step, you can make the reader feel something, take an action, or be more informed than before. And hey, you’ve got something to say, right? No matter your current level of experience or skills. Sure, great writing may take talent and innate creativity. There’s loads of great articles about writing, including writing for social media.
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